CVS Health: Be the First
CVS Health and its foundation are supporting leading anti-tobacco and youth organizations across the country to deliver comprehensive education, advocacy, tobacco control and healthy behavior programming.
“Helping people on their path to better health.”
Program Strategy
- To extend the company's decision to help lead tobacco-free lives by stopping the sale of tobacco products in 2014, Be The First is focused on youth tobacco prevention.
- Focused on Disease Burdens and Healthy Behaviors, the focus population is youth, broadly defined as middle school to college age.
Program Details
- The Scope of Action is Community Engagement and Policy and Advocacy.
- Partners include American Cancer Society, American Lung Association, Truth Initiative, Campaign for Tobacco-Free Kids, DoSomething.org,and the CATCH Global Foundation.
- The Initiative is in its fourth year.
Program Metrics
Near-Term Outcomes
Since 2016, outcomes to date include:
- Tobacco cessation programs: Reaching more than nine million youth with smoking prevention initiatives. Helping youth in all 50 states become tobacco-free advocates in their own communities. Working with more than 200 college campuses.
Long-Term Impaccts
The Be The First Initiative is working towards contributing to:
-
3% decline in youth smoking rate
10% decline in the number of youth smokers
Doubling the number of tobacco-free colleges and universities
Program: Community Engagement | Policy and Advocacy
