CVS Health: Be the First

CVS Health and its foundation are supporting leading anti-tobacco and youth organizations across the country to deliver comprehensive education, advocacy, tobacco control and healthy behavior programming.

“Helping people on their path to better health.”

CVS Health



Strategy icon

Program Strategy

  • To extend the company's decision to help lead tobacco-free lives by stopping the sale of tobacco products in 2014, Be The First is focused on youth tobacco prevention.
  • Focused on Disease Burdens and Healthy Behaviors, the focus population is youth, broadly defined as middle school to college age.

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Program Details

  • The Scope of Action is Community Engagement and Policy and Advocacy.
  • Partners include American Cancer SocietyAmerican Lung Association, Truth Initiative, Campaign for Tobacco-Free KidsDoSomething.org,and the CATCH Global Foundation
  • The Initiative is in its fourth year.

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Program Metrics

Near-Term Outcomes

Since 2016, outcomes to date include:

  • Tobacco cessation programs: Reaching more than nine million youth with smoking prevention initiatives. Helping youth in all 50 states become tobacco-free advocates in their own communities. Working with more than 200 college campuses.
Long-Term Impaccts

The Be The First Initiative is working towards contributing to:

  • 3% decline in youth smoking rate

  • 10% decline in the number of youth smokers

  • Doubling the number of tobacco-free colleges  and universities


Program: Community Engagement | Policy and Advocacy


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