CVS Health: Be the First

CVS Health and its foundation are supporting leading anti-tobacco and youth organizations across the country to deliver comprehensive education, advocacy, tobacco control and healthy behavior programming.

“Helping people on their path to better health.”

CVS Health



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Program Strategy

  • To extend the company's decision to help lead tobacco-free lives by stopping the sale of tobacco products in 2014, Be The First is focused on youth tobacco prevention.
  • Focused on Disease Burdens and Healthy Behaviors, the focus population is youth, broadly defined as middle school to college age.

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Program Details

  • The Scope of Action is Community Engagement and Policy and Advocacy.
  • Partners include American Cancer SocietyAmerican Lung Association, Truth Initiative, Campaign for Tobacco-Free KidsDoSomething.org,and the CATCH Global Foundation
  • The Initiative is in its fourth year.

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Program Metrics

Near-Term Outcomes

Since 2016, outcomes to date include:

  • Tobacco cessation programs: Reaching more than nine million youth with smoking prevention initiatives. Helping youth in all 50 states become tobacco-free advocates in their own communities. Working with more than 200 college campuses.
Long-Term Impaccts

The Be The First Initiative is working towards contributing to:

  • 3% decline in youth smoking rate

  • 10% decline in the number of youth smokers

  • Doubling the number of tobacco-free colleges  and universities


Program: Community Engagement | Policy and Advocacy


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