Be the First | Case Studies | Healthy Business Coalition

“Helping people on their path to better health.”

CVS Health

Program Strategy

To extend the company's decision to help lead tobacco-free lives by stopping the sale of tobacco products in 2014, Be The First is focused on youth tobacco prevention.
Focused on Disease Burdens and Healthy Behaviors, the focus population is youth, broadly defined as middle school to college age.

Program Details

The Scope of Action is Community Engagement and Policy and Advocacy.
Partners include American Cancer Society, American Lung Association, Truth Initiative, Campaign for Tobacco-Free Kids, DoSomething.org,and the CATCH Global Foundation.
The Initiative is in its fourth year.

Program Metrics

Near-Term Outcomes

Since 2016, outcomes to date include:

Tobacco cessation programs: Reaching more than nine million youth with smoking prevention initiatives. Helping youth in all 50 states become tobacco-free advocates in their own communities. Working with more than 200 college campuses.

Long-Term Impaccts

The Be The First Initiative is working towards contributing to:

3% decline in youth smoking rate
10% decline in the number of youth smokers
Doubling the number of tobacco-free colleges and universities

Program: Community Engagement | Policy and Advocacy

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