The Consumer Goods Forum: One For Good Initiative

The Consumer Goods Forum (CGF) members have partnered with a local public-private collaborative to support community wellness by empowering consumers to make healthier choices.

This program is part of the CGF’s Collaboration for Healthier Lives, a global movement that aims to drive retailer and manufacturer collaboration for positive change, benefiting people and communities, as well as businesses.

The Consumer Goods Forum



Strategy icon

Program Strategy

  • Focused on Healthy Behaviors, specifically healthier food choices, exercise, smoking cessation, and medication adherence.
  • Focus population is Hagerstown, Maryland, community in Washington County (72 percent of adults there are overweight or obese, with the second-highest diabetes mortality rate in the state).

Details icon

Program Details

  • The Scope of Action is Community Engagement, Workforce and Operations, and Products and Services.
  • Companies have partnered with Healthy Washington County, a local public health collaborative, to support their goal of improving community wellness.
  • In-store activities include education, screenings, sampling, coupons, and product merchandising.

Metrics icon

Program Metrics

Near-Term Outcomes
  • Program reach and awareness (consumer surveys)
  • Healthier purchasing behaviorand behavioral intent (sales data, surveys)
  • Employee engagement (surveys)
  • Connectivity among key stakeholders (process data)
  • Medication adherence  (pharmacy data)
Long-Term Impacts
  • Chronic disease (hospital data, surveys)
  • Healthy lifestyles (hospital data, surveys)
  • Physical activity (hospital data, surveys)

Program: Community Engagement | Products and Services | Workforce and Operations


Related Case Studies

Sodexo: Communities for Health

Communities for Health aims to improve employee health through evidence based wellness programs, which focus on chronic disease prevention and intervention. Leveraging a plus-one model, programs are available to family members, thus enriching the local community.


Sodexo


Program:
Workforce and Operations 




Etsy, Inc.: Seller Health Insurance

Etsy partners with Stride Health to help self-employed sellers on its platform access health insurance.


Etsy, Inc.


Program:
Workforce and Operations 




Uber: Uber Health

Uber Health is a HIPAA compliant technology solution that helps patients and caregivers get to and from care. Providers also use Uber Health to help get crucial staff to work.


Uber


Program:
Community Engagement 
Products and Services 





Back to the Case Studies List