The Consumer Goods Forum: One For Good Initiative

The Consumer Goods Forum (CGF) members have partnered with a local public-private collaborative to support community wellness by empowering consumers to make healthier choices.

This program is part of the CGF’s Collaboration for Healthier Lives, a global movement that aims to drive retailer and manufacturer collaboration for positive change, benefiting people and communities, as well as businesses.

The Consumer Goods Forum



Strategy icon

Program Strategy

  • Focused on Healthy Behaviors, specifically healthier food choices, exercise, smoking cessation, and medication adherence.
  • Focus population is Hagerstown, Maryland, community in Washington County (72 percent of adults there are overweight or obese, with the second-highest diabetes mortality rate in the state).

Details icon

Program Details

  • The Scope of Action is Community Engagement, Workforce and Operations, and Products and Services.
  • Companies have partnered with Healthy Washington County, a local public health collaborative, to support their goal of improving community wellness.
  • In-store activities include education, screenings, sampling, coupons, and product merchandising.

Metrics icon

Program Metrics

Near-Term Outcomes
  • Program reach and awareness (consumer surveys)
  • Healthier purchasing behaviorand behavioral intent (sales data, surveys)
  • Employee engagement (surveys)
  • Connectivity among key stakeholders (process data)
  • Medication adherence  (pharmacy data)
Long-Term Impacts
  • Chronic disease (hospital data, surveys)
  • Healthy lifestyles (hospital data, surveys)
  • Physical activity (hospital data, surveys)

Program: Community Engagement | Products and Services | Workforce and Operations


Related Case Studies

Genentech, Inc.: Resilient Beginnings Collaborative

The Resilient Beginnings Collaborative provides financial and informational resources to safety net health care organizations in the Bay Area to prevent trauma and build resilience in a pediatric setting.


Genentech, Inc.

Program:
Community Engagement 




Google.org: CareMessage

CareMessage is a text message based patient outreach platform that improves access to care for underserved and underinsured communities. The service provides tools and resources to educate patients to manage and prevent health impacts.


Google.org

Program:
Community Engagement 
Products and Services 




Kaiser Permanente: Healthy Workforce

The Healthy Workforce campaign takes a holistic approach to wellness, encouraging physical and mental well-being for employees and local communities via targeted programming, health monitoring, and financial and interpersonal resources.


Kaiser Permanente

Program:
Community Engagement 
Workforce and Operations 




Back to the Case Studies List