The Consumer Goods Forum: One For Good Initiative

The Consumer Goods Forum (CGF) members have partnered with a local public-private collaborative to support community wellness by empowering consumers to make healthier choices.

This program is part of the CGF’s Collaboration for Healthier Lives, a global movement that aims to drive retailer and manufacturer collaboration for positive change, benefiting people and communities, as well as businesses.

The Consumer Goods Forum



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Program Strategy

  • Focused on Healthy Behaviors, specifically healthier food choices, exercise, smoking cessation, and medication adherence.
  • Focus population is Hagerstown, Maryland, community in Washington County (72 percent of adults there are overweight or obese, with the second-highest diabetes mortality rate in the state).

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Program Details

  • The Scope of Action is Community Engagement, Workforce and Operations, and Products and Services.
  • Companies have partnered with Healthy Washington County, a local public health collaborative, to support their goal of improving community wellness.
  • In-store activities include education, screenings, sampling, coupons, and product merchandising.

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Program Metrics

Near-Term Outcomes
  • Program reach and awareness (consumer surveys)
  • Healthier purchasing behaviorand behavioral intent (sales data, surveys)
  • Employee engagement (surveys)
  • Connectivity among key stakeholders (process data)
  • Medication adherence  (pharmacy data)
Long-Term Impacts
  • Chronic disease (hospital data, surveys)
  • Healthy lifestyles (hospital data, surveys)
  • Physical activity (hospital data, surveys)

Program: Community Engagement | Products and Services | Workforce and Operations


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