The Consumer Goods Forum: One For Good Initiative
The Consumer Goods Forum (CGF) members have partnered with a local public-private collaborative to support community wellness by empowering consumers to make healthier choices.
This program is part of the CGF’s Collaboration for Healthier Lives, a global movement that aims to drive retailer and manufacturer collaboration for positive change, benefiting people and communities, as well as businesses.
Program Strategy
- Focused on Healthy Behaviors, specifically healthier food choices, exercise, smoking cessation, and medication adherence.
- Focus population is Hagerstown, Maryland, community in Washington County (72 percent of adults there are overweight or obese, with the second-highest diabetes mortality rate in the state).
Program Details
- The Scope of Action is Community Engagement, Workforce and Operations, and Products and Services.
- Companies have partnered with Healthy Washington County, a local public health collaborative, to support their goal of improving community wellness.
- In-store activities include education, screenings, sampling, coupons, and product merchandising.
Program Metrics
Near-Term Outcomes
- Program reach and awareness (consumer surveys)
- Healthier purchasing behaviorand behavioral intent (sales data, surveys)
- Employee engagement (surveys)
- Connectivity among key stakeholders (process data)
- Medication adherence (pharmacy data)
Long-Term Impacts
- Chronic disease (hospital data, surveys)
- Healthy lifestyles (hospital data, surveys)
- Physical activity (hospital data, surveys)
Program: Community Engagement | Products and Services | Workforce and Operations
