The Healthy Business Coalition Toolkit

This toolkit is a go-to resource for business leaders to create value by improving the health of consumers, communities, and employees. Today, there is no clearly defined path for companies seeking to enable long-term improvements in the health and well-being of their communities.

This five-part toolkit aims to help companies realize their full potential to strengthen community health, and each module takes users through a journey from initiation to evaluation of a healthy business initiative.

Start by selecting the toolkit module that best aligns with the most relevant challenge your company is facing. Then advance to subsequent modules, as each module is designed to build on one another.


Communications Guide

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Persuasion: Making the case

You have your healthy business initiative idea. Now you need to sell it to your boss and other leaders inside the business. This guide is designed to help you effectively persuade key internal leaders to invest in healthy business initiatives.

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Strategy Tool

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Translation: Setting your priorities

You have buy-in from key decision-makers to set a healthy business agenda. Now you need to engage stakeholders to identify the most strategic health issues. This tool is designed to help you prioritize health issues based on business relevance and social impact.

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Innovation Playbook

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Innovation: Designing the right solutions

You’ve built momentum to launch a healthy business initiative. Now you need to clarify the problem and develop ideas. This playbook leads you through the crucial first steps of an innovation process to turn challenges into actionable solutions.

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Communication: Telling the world

You have launched a healthy business initiative. Now you need to ensure your program is well received and leads to positive health impacts. This guide is designed to help you engage with people who may be affected by and can influence your decisions and activities.

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Measurement: Assessing Your Progress

Wherever your company currently finds itself on its healthy business journey, metrics are an important tool to ensure your programs have outcomes that will make an impact on your health priorities. This tool will enable you to select the guiding metrics for building an evidence-based healthy business program.

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