Communications Guide

How to effectively define and communicate the business case for community health to key internal stakeholders within your company to achieve buy-in and support. This guide is designed to help you effectively persuade key internal leaders to invest in healthy business initiatives.

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What’s in the Guide?


1

Introduction

  • What You Will Find in this Guide
  • Why is this Guide Needed?
  • How to Use this Guide

5

The Messaging Framework


2

Introducing the Healthy Business Concept and Narrative


6

Audience Profiles and Tailored Messaging


3

Managing the Decision Making Journey


7

Proof Points: A Data Bank of Statistics that can Help Strengthen Your Arguements


4

Introducing Three Key Audiences

8

References and Conclusions

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Communications Guide cover

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